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Sultan Konakları Catalogue

A 20-page landscape sales catalogue for Sultan Konakları, ARC İnşaat’s 24-apartment housing project: a world of night and gold, classical façades and a 31-item technical specification system with icons.

The Sultan Konakları catalogue lying open on concrete grey at the pool courtyard and "Yaşamın Ta Kendisi" spread, with a closed copy on top showing the charcoal cover and gold logos.

Brief

Sultan Konakları is ARC İnşaat’s housing project: three blocks of ground + 3 floors on a 6,200 m² plot, 24 apartments in total. The apartments are 185 m², four bedrooms plus a living room. A classical façade language of columns, arches and wrought-iron railings meets a landscaped courtyard with a pool.

Sales needed a catalogue that carried this “mansion” feeling and also answered every technical question a buyer might ask.

Approach

  • Night and gold: a charcoal ground, with headings and icons in a gold gradient. The tone matches the warm night light in the renders. Some images were toned sepia, so the classical façades read like a timeless photograph.
  • Widely spaced headings: “KEŞFEDİN” (discover), “EŞSİZ BİR DENEYİM!” (a unique experience), “TEKNİK ÖZELLİKLER” (technical specifications). Open letter spacing and short slogans (“Zamanı Donduran Zarafet”, “Tarihi Çizgiler · Modern Lüks”, “Yaşamın Ta Kendisi”) give the catalogue a calm, dignified pace.
  • Two brands side by side: the project brand Sultan Konakları and the developer brand ARC İnşaat sit together in the corners of every spread. Both logos belong to the same family, shown on the ARC Group and Logofolio pages.
  • Gold frames: daytime renders sit on the page inside a thin gold frame. Night renders bleed off the page edge and across the gutter.

Technical specifications

The most extensive part of the catalogue is the specifications. 31 items are presented as an icon system across three pages. Each item has a gold line icon, a heading and a one-line description: the plot and building, the apartments, an earthquake-code-compliant structure, thermal, water and sound insulation, CCTV, kitchen and worktops, window and balcony systems, heating and air conditioning, the lift, pools and children’s areas, barbecue and gazebos, parking with EV charging, site security and lighting. A vertical gold band on the page edge marks the section.

Flow

  1. Opening: cover, the façade at night and “Yaşamın İhtişamını Keşfedin” (discover the splendour of living).
  2. The project: daytime views, the pool, aerial views, the introduction and “Eşsiz Bir Deneyim!”.
  3. Technical specifications: the three-page icon system.
  4. Closing: “Hayalinizdeki Yaşam Alanları” (the living spaces of your dreams), the entrance and the courtyard at night. On the back cover, a location map on a gold band and a QR code.

The mockups below were made to show the catalogue in print. After them, the spreads follow in order.

I designed the catalogue as a freelance project.

Applications

12
Two closed catalogues side by side on concrete grey: the charcoal front cover with the gold ARC İnşaat and Sultan Konakları logos; the back cover with a location map on a gold band, a QR code and the logos.
01 · Mockup — front and back cover

Colour palette

  • Charcoal — ground#1A1919
  • Anthracite — panels#343534
  • Gold — headings and icons#B27B37 → #F5C568
The catalogue lying open on a table in perspective: on the left the classical façade lit up at night, on the right a widely spaced gold "KEŞFEDİN" heading on charcoal.
02 · Mockup — opening spread: the façade at night and “Yaşamın İhtişamını Keşfedin”
Two gold-framed daytime renders across the spread: the blocks with children playing in the garden, and the façade from the poolside.
03 · Daytime views — garden and pool
A gold-framed aerial render of three blocks around the pool; opposite, a close view of the columned, arched façade.
04 · Aerial view and façade detail
On the left the ARC İnşaat logo, a sepia image and the introduction; below it a "YAŞAMIN TA KENDİSİ" band; the image runs across to the pool and façade on the opposite page.
05 · “Yaşamın Ta Kendisi” — introducing the project
A night aerial view runs across the gutter; the gold heading "EŞSİZ BİR DENEYİM!", a short text and a view of the lit courtyard.
06 · “Eşsiz Bir Deneyim!” — aerial view at night
A figure passing the columned building entrance; opposite, the pool courtyard and façades at night.
07 · “Hayalinizdeki Yaşam Alanları” — entrance and courtyard
The catalogue lying open on a table: on the left a sepia night view and the "TEKNİK ÖZELLİKLER" heading, on the right the list of features with gold icons.
08 · Mockup — the Technical Specifications chapter
A sepia night view with the "Teknik Özellikler" heading; opposite, the plot, apartment, structure, security, camera, insulation, door and kitchen items.
09 · Technical specifications — opener and first items
A three-column icon list across the spread: worktop, windows, air conditioning, balcony, heating, lift, parking, garden, barbecue, gazebo, security and lighting, with a vertical gold "Teknik Özellikler" band on the edge.
10 · Technical specifications — a 31-item icon system
Gold line icons on charcoal: Tezgah, Pencere, Vestiyer, Balkon, Zemin and Isıtma with their descriptions.
11 · Close-up — gold line icons and descriptions
Every page of the catalogue as spreads in reading order on a dark ground: cover, night and day façades, aerial views, introduction, technical specifications and the back cover with the location map.
12 · Page flow — 20 pages, cover to back cover