Skip to content
alptekvn
Open to new projects

Logofolio 2022–2025

24 logos I designed between 2022 and 2025, laid out as sheets in a drawing set: sketches, presented directions, a brand family, ground tests, details and the final marks.

Close-up of logos printed in a single black ink in numbered cells on a paper-textured ground: Ebruli'es, Bilirgezer, Nexus, Universal Medical Center, ARC Group, Bülent Çekiç, Sultan Konakları, 100. Yıl Optik.

Brief

A selection of logos I designed between 2022 and 2025: 24 brands, from optics to chemicals, healthcare to agriculture, residential projects to döner restaurants. Some were drawn in-house at agencies, others freelance.

The page shows more than the finished logos; it also follows the path a logo takes. The images are numbered sheets, as in a drawing set: first every mark, then sketch, search, system, detail and delivery.

Stages

01 · Sheet

Form first, colour later. All 24 marks sit side by side in the same ink and at the same visual weight. Wide wordmarks and compact emblems are scaled by the area they cover, so none of them overpowers the rest. The order is chronological, by the date of the source files.

02 · Sketch

For Burda Döner I drew nine variations: a location pin, flames, a döner skewer and a round badge. All of them circle one idea: the döner is here. In Turkish, “burda” means “here”, and the chosen location pin turns the brand’s name directly into a mark.

03 · Search

42 directions from the presentations of eight brands, in the colours they were shown to the client. A blue frame marks the approved one. For some brands the approved direction kept developing after the presentation; for 100. Yıl Optik, Özel Yarns and AgroBy, the last card shows the final.

04 · System

Sometimes a logo works not on its own but as part of a family. At ARC the shared mark stays fixed while the line beneath changes with the sector: Group, Gıda (food), İnşaat (construction). The residential project Sultan Konakları carries its own name and is used alongside the construction brand.

In the ground tests each mark is tried on white, on dark and in its own colour: Perderella, Bilirgezer, Letra, Tablacı Döner, and five colour versions of Sultan Konakları.

05 · Detail

A good mark usually holds a single idea:

  • In 100. Yıl Optik, the two zeros become a pair of glasses.
  • In Nexus, the x is an hourglass.
  • In Artof, the o is a camera aperture.
  • For Bülent Çekiç, B and C join in a single line.
  • Letra’s plus is built from two pieces.
  • In Bilirgezer, three spirals sit inside a triangle.

06 · Delivery

The same 24 marks, this time in white on dark.

In numbers

24 brands · 9 sketches · 42 presented directions · 2022–2025

Applications

09
Sheet 01: a 6 × 4 grid on paper; each cell has a number, brand name, sector and the approved logo in a single black ink. 24 brands, from AZDC to Burda Döner.
01 · Sheet 01 — 24 approved marks, one ink, one scale
Sheet 02: nine logo sketches for Burda Döner in a pencil texture — location pins, flames, a döner skewer and a round badge. The sixth sketch, a döner inside a pin with BURDA döner below, is picked out with a blue loop.
02 · Sheet 02 — Sketch: Burda Döner, 9 variations
Sheet 03: eight presented directions and the final logo for 100. Yıl Optik, and eight directions and the final logo for Özel Yarns. Cards keep their presentation colours; finals are framed in blue.
03 · Sheet 03 — Search: 100. Yıl Optik, Özel Yarns
Sheet 04: five presented directions for Ada Chem, three for Artof and six for Universal Medical Center; approved ones framed in blue.
04 · Sheet 04 — Search: Ada Chem, Artof, Universal Medical Center
Sheet 05: four directions and the final for AgroBy, six directions for İçim Yazar, two for The One Residence; approved ones framed in blue.
05 · Sheet 05 — Search: AgroBy, İçim Yazar, The One Residence
Sheet 06: the ARC brand family as a tree — ARC Group on top, ARC Gıda and ARC İnşaat below, and the Sultan Konakları project brand linked to construction with a dashed line.
06 · Sheet 06 — System: the ARC brand family
Sheet 07: Perderella, Bilirgezer, Letra and Tablacı Döner logos on white, dark and coloured grounds; below, five colour versions of Sultan Konakları.
07 · Sheet 07 — Ground tests
Sheet 08: close-ups of six logos with the idea inside each mark circled in blue: two zeros that become glasses in 100. Yıl, an hourglass x in Nexus, an aperture o in Artof, a B and C monogram for Bülent Çekiç, a plus made of two pieces in Letra, three spirals in a triangle in Bilirgezer.
08 · Sheet 08 — Detail: the idea inside the mark
The same 24 logos in white on a dark ground, in a 6 × 4 layout.
09 · Delivery — the same 24 marks, on dark