RentWeCar Social Media Design
An Instagram feed for car rental brand RentWeCar: message-led campaign posts alternating with mood photography.
Brief
After the RentWeCar corporate identity was finished, we took on the brand’s Instagram. The aim was to show renters the concrete advantages of the service, and to carry the feeling that “we are at the centre of the journey” into every post.
Approach
I built the feed on two alternating visual languages:
- Message posts: Deep Blue ground, large type and orange accents. Each one states a single advantage in a clear headline: a brand-new fleet, handover in 3 minutes, a fully charged car.
- Mood posts: coastal roads, top-down drives, family trips. Almost no text, just the logo. They tie the brand to a journey story rather than a service.
- Feed plan: each month’s feed was planned ahead. Message and mood posts alternate in a checkerboard and Reels slots are set aside from the start, so the profile grid reads as balanced at a glance.
- Link to the identity: the WE emblem moves onto a beach umbrella, into the sand and onto a route drawn on the road. The identity’s italic, forward-moving idea continues in images of roads and routes.
Selected posts
The message posts put the speed and ease of the service first: renting in one click, handover in 3 minutes, a fully charged car, a brand-new fleet. The mood posts are about the feeling of setting off: routes, beaches, top-down drives, family trips. Below are selected posts and a one-month feed plan.
I led the project as art director and graphic designer at Salus Medya.
Applications
12
