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Esteform Nova Social Media Design

A soft, editorial Instagram language for Esteform Nova beauty centre: beige tones, close-up skin photography, quiet typography and seasonal series.

Three Esteform Nova posts side by side on deep red: a woman using a skincare device, a beach post reading "Anın Tadını Çıkar", and "Temassız Liposuction".

Brief

Esteform Nova is a beauty centre offering skincare, laser hair removal and body contouring treatments. The brief was a calm, reassuring and premium Instagram identity, moving away from the loud, crowded campaign language common in the sector.

Approach

  • Colour: beige, cream and skin tones; the whole feed comes from one warm palette, and the visual language stays on the skin itself.
  • Typography: a small italic serif kicker and a quiet lowercase headline: “diode lazer”, “bölgesel incelme”, “saten germe”. Little text, lots of space.
  • Photography: soft-lit close-ups of skin; textures like water, light and satin fabric carry the feeling of each treatment.
  • Planned as a grid: the profile opened with sets of six posts. In each set the typographic posts sit on the top row and the treatment photographs below, so the profile grid reads as a single composition.

Series

Alongside the main beige feed, seasonal series were produced. The pre-summer series focused on sun, glow and preparing the skin, while the red series built an accent language on deep red for device launches and featured treatments. Selected posts are below.

I led the project as art director and graphic designer at Salus Medya.

Applications

11
The first six posts planned for the profile opening: beige typographic posts on top (diode laser, let it breathe, body contouring), treatment photographs of skin, laser and hair below.
01 · First 6 — the profile's opening grid
Woman wrapped in cream satin fabric; headline "saten germe" (satin lift) on beige.
02 · Satin lift
Portrait of a woman with light swirling around her face; headline "Sadece Işıltı Var!" (Only the glow).
03 · Needle-free mesotherapy
Woman's face in profile catching the light; headline "Güneşin Işıltısı" (The glow of the sun).
04 · Pre-summer · Sun glow
Face glistening with water droplets, with the words "Klasik Cilt Bakımı" (Classic facial).
05 · Pre-summer · Classic facial
Profile of a woman with cream fabric; headline "Saten Germe" (Satin lift).
06 · Pre-summer · Satin lift
Exilis Ultra 360 device and a woman on deep red; headline "Tek Cihaz, Sonsuz Etki" (One device, endless effect).
07 · Red series · Exilis Ultra 360
Seated woman on deep red; headline "Lazer Epilasyon" with a short list of three benefits.
08 · Red series · Laser hair removal
Man with his head bowed and a close-up circle of hair texture; headline "Saç Simülasyonu" (Hair simulation).
09 · Scalp micropigmentation
Woman in cream fabric; headline "hafifliğin tadını çıkar!" (enjoy the lightness).
10 · Body contouring — enjoy the lightness
Man having a clay mask brushed onto his face on a dark ground; headline "ilgiyi hakediyorsunuz" (you deserve the care).
11 · Men's skincare