Social Media Selection

Brief

Four brands, four different worlds: a real-estate consultancy offering investment opportunities in Dubai, a dietitian, an e-commerce academy with thousands of graduates, and a VIP airport transfer company in Antalya. The shared need was the same: stop the scroll, make the message clear at a glance, and have every post look like it could only belong to that brand.

This page brings a selection from all four feeds together in one place.

The brands

• Bera Invest — real-estate investment: a navy-to-blue ground, neon green headlines and pill-shaped tags. The case for investing — Dubai’s location, the Wellness Island, the new airport — told in short lines that put the numbers first.
• Dyt. Büşra Doğan — dietitian: sage green, italic serif headlines and a calm, clean layout. Single posts that correct common myths, a seamless three-slide carousel for World Diabetes Day (14 November), and a two-part story set on the rules before a Tanita & BIA scan. Dense information is made readable with numbered bars.
• Ekva Akademi — e-commerce training: deep navy and vivid green; large, staged images each carry one idea — tumbling shipping boxes, a giant “87%” sculpture, a question mark to sit on. Every post ends with the same call: “DM us BİLGİ for free information”.
• GetYourWay Transfer — VIP transfers: warm-lit luxury cabins at dusk and widely tracked English headlines. Aimed at tourists, the feed sells the feeling of an experience — celebration, family, welcome, red carpet.

Shared approach

• Headline first: each post has one strong headline; supporting copy is left for the second read.
• A language of its own: colour, typeface and image tone were set up separately for each brand — put the four feeds side by side and they look nothing alike.
• Rhythm of formats: single post, carousel or story, chosen by how long the content is; carousels are built so that swiping pays off.

I led the project as art director and graphic designer at Salus Medya.