Saloni Social Media Designs
Instagram posts for Saloni, a furniture store in Antalya: every model with its own story, staged in AI-assisted scenes with 3D headlines shaped by its material.
Brief
Saloni is a modern furniture store in Antalya. Every model in the collection has a name: Kyoto, Da Vinci, Pado, Ethnic, Icona, Bon Bon, Morocco, Bibendum. There were product photos, but they were all similar studio shots. The feed needed each sofa to stick in the mind with a character of its own.
Approach
- A scene from the name: each post starts from the model’s name. Kyoto sits before Antalya’s ancient arches; Da Vinci shares a terrace with Leonardo’s statue; Morocco lands on a beach behind a tiled arch.
- AI-assisted scenes: settings, light and models were generated with AI tools, while the product itself — its form, colour and fabric — was kept true and placed into the scene. That let each new model go from catalogue photo to campaign image without a separate shoot.
- Headlines that speak the material: the headlines are made of each model’s texture — Ethnic in patterned fabric, Bon Bon in inflated balloons, Icona in chrome, Bibendum in plush, Morocco in tiles. The headline describes the product; the product completes the headline.
- A fixed signature: a lime green Saloni block in the bottom-left corner, with phone and address beside it. However much the images change, the feed reads as one store.
The feed
The posts ran between August and October 2025. Side by side on the profile, they set a rhythm between calm, light-toned scenes and bold, textured headlines.
I led the project as art director and graphic designer at Salus Medya.
Applications
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