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Atayname Social Media Designs

Instagram posts for natural food brand Atayname: tahini, halva, olives and cranberry concentrate, carried back to the land they come from in AI-assisted scenes.

Three Atayname Instagram posts side by side: a breakfast table with tahini and molasses, an olive jar on an olive trunk, and a simit dipped in tahini spread.

Brief

Atayname makes natural foods — tahini, molasses, halva, olives, sun-dried tomatoes and cranberry concentrate. All the brand had were packshots. The feed needed to show both where each product comes from and how it lives on the table.

Approach

  • Taking the product back to its land: each product was placed where its story happens. Sun-dried tomatoes in a tomato field, olives on the trunk of an old olive tree, stone-ground tahini between heaps of sesame in a harvested field.
  • AI-assisted scenes: fields, breakfast tables, light and models were generated with AI tools, with the jars and labels kept true and placed into the scene. From a single packshot, both an “origin” and a “table” story could be told.
  • Headlines that change with the product: gold, condensed letters for tahini; solid green headlines for halva; vivid red for cranberry. The headline’s voice follows the taste, while the Atayname logo below stays fixed.
  • Seals and badges: badges such as “Traditional Stone Mill”, “the secret of rich flavour” and “from fertile lands to your table” state what sets the product apart at a glance.

Two rhythms

The feed alternates two kinds of post: product posts that tell each product’s origin, and lifestyle posts where tahini meets pancakes and simit, and halva meets breakfast. The three-post cranberry set brings the two together: lifestyle, recipe and product side by side.

I led the project as art director and graphic designer at Salus Medya.

Applications

11
Atayname’s Instagram profile as a 3 × 3 grid: the cranberry trio, tahini spread, pancakes, pistachio halva, olive and tahini posts.
01 · Instagram feed — the latest nine posts
A tub of Atayname sun-dried tomatoes among the vines in a tomato field; tall, condensed red letters spell "HATIRASI".
02 · The Sun’s Red Memory — sun-dried tomatoes
Atayname tahini and grape molasses on a breakfast table with simit, bread and walnuts; tahini pouring from a spoon and a gold "DOĞAL ENERJİ | Saf Lezzet" headline.
03 · Natural Energy, Pure Taste — tahini & molasses
A jar of Atayname double-roasted tahini on a log against brown; a "NEDEN?" headline, a four-point list of benefits and a "Yoğun Lezzetin Sırrı!" badge.
04 · Why? Double-roasted tahini
A large jar of Atayname tahini between two heaps of sesame in a harvested field; "TOPRAKTAN GELEN ALTIN — Hasattan Sofranıza!" and a "Geleneksel Taş Değirmen" badge.
05 · Gold from the Soil
A jar of Atayname cracked green olives on a cut olive trunk, standing in front of giant "BİN YILIN İZİ" letters.
06 · A Thousand Years in One Olive
Sliced pistachio halva on a peach ground, sesame on wooden spoons and an Atayname halva tub behind; dark green "BOL FISTIKLI" headline.
07 · Plenty of Pistachio — pistachio halva
Sliced pistachio halva on a board, an open tub and scattered pistachios; "Fıstıkla Taçlandı" headline and a gold "from fertile lands to your table" seal.
08 · Crowned with Pistachio
A stack of pancakes drizzled with tahini and walnuts beside a jar of Atayname tahini; "Güne Tatlı ve Sağlıklı Dokunuş".
09 · A Sweet and Healthy Start
A simit dipped into an open jar of tahini spread on a red gingham cloth; a giant white "Lezzet!" headline and a "breakfast’s new star" badge.
10 · The Atayname Way — tahini spread
Three posts side by side: two women with a cranberry drink and the bottle on red; a "Kızılcıklı Soğuk Çay Tarifi" (iced tea recipe) with ingredients and steps; the Atayname Cranberry Concentrate bottle lying on a bed of cranberries.
11 · Cranberry concentrate — lifestyle, recipe and product: a three-post set