Hastalya Social Media Designs

Brief

Hastalya Otomotiv is an authorised Mercedes-Benz dealer serving Antalya Airport, Döşemealtı and Dalaman in Muğla. The feed has two jobs: announce the model and price offers that change every month, and communicate the campaigns on the service side — all while staying true to Mercedes-Benz’s restrained, premium visual language.

Approach

• True to the brand language: serif headlines, generous space, one car and one line. Mercedes-Benz’s “140 Years of Innovation” signature stayed fixed at the foot of the posts all year.
• One feeling per model: each car got a short line of its own — “Daha Estetik, Daha Güçlü” (more refined, more powerful) for the C 200, “Gücün Yeni Frekansı” (a new frequency of power) for the CLA 350, “Zirvedeki Sessizlik” (silence at the summit) for the EQS. The monthly price offer was reduced to a single line beneath.
• AI-assisted scenes: with AI tools, cars were taken to snowy peaks, forest roads, the edge of a canyon and the Antalya coast; posts like Wallbox and Women’s Day were built as people-led, cinematic scenes. With the car’s form and details kept true, studio shots became campaign images.
• A campaign voice: service and maintenance posts shift tone — dark ground, a large discount figure and clear information in bullet points — so model launches and service announcements separate at a glance.

Formats

Alongside single posts there are vertical stories for test-drive invitations, the welcome robot in the showroom and the GLE campaign, and a three-post launch set for the new electric GLB that reads side by side on the profile. On the light commercial side, price-led posts for Vito, Vito Mixto and Sprinter round out the feed.

I led the project as art director and graphic designer at Salus Medya.