Erenoğlu Social Media Designs

Brief

Erenoğlu Doğal Ürünler sells naturally fermented vinegars, molasses, pomegranate molasses, tahini, halva and honey. The range is wide and a new vinegar or concentrate arrives almost every month. The feed had to carry that variety while sending people to the shop, to online orders and to wholesale.

Approach

• A warm world that belongs at the table: wooden tables, copper pots, wicker baskets and daylight. Products always appear in the moment they’re used — pomegranate molasses poured over a salad, honey on pancakes, tahini beside a swirl bun.
• AI-assisted lifestyle scenes: from mountaintops and vineyards to rhubarb slopes and lavender fields, each product was placed with AI tools where its story happens, with the bottles and labels kept true. That kept the feed regular and consistent without a separate shoot for every new product.
• Two headline voices: bold, characterful serif headlines (“Bakırda Saklı!”, “Lezzet Mirası”, “Şişedeki Şifa”) and large script names for new products (“Aronya”, “Işgın”, “Karadut”). The red Erenoğlu logo stays fixed on every post.
• Variety of content: recipe cards (walnut sujuk, baked halva, granola), “why?” posts, headline-free lifestyle images and campaigns alternate, so the feed gives value, not only offers.

Campaigns

The online shop announcement, three-packs, an in-store discount and wholesale posts for the natural vinegar series speak in a clearer, number-led voice without breaking the warm visual world. One post sets the Instagram interface inside the image, showing “the sweetest scroll” quite literally.

I led the project as art director and graphic designer at Salus Medya.